Little London Clinic
Royal Leamington Spa
Little London Clinic

The Journal

Volume One · 31 October 2026

Notes from the treatment bed, written by Zara Rouse, on hair loss, restoration and PMU laser removal, on what actually works, and on the craft behind doing it well, written honestly and always with the evidence close at hand.

6 articles

Why so many people are removing old brows and starting again, more naturally.
Laser

Why so many people are removing old brows and starting again, more naturally.

Heavy, ashy or dated permanent makeup is one of the most common reasons people come to the clinic. Why it happens, why you cannot simply draw over it, and how laser lifts it so you can begin again.

The White House Clinic is now Little London Clinic. Here is the story of 4 George Street.
The Clinic

The White House Clinic is now Little London Clinic. Here is the story of 4 George Street.

If you have been searching for The White House Clinic in Leamington Spa, you have found it, behind the same door at 4 George Street and in the same hands. This is the story of why the name changed, and of what we do now.

Why permanent makeup ages badly: the skin cup theory explained.
Education

Why permanent makeup ages badly: the skin cup theory explained.

Every area of skin has a finite capacity for cosmetic pigment. Understanding that ceiling is why old permanent makeup ages badly, and why PMU laser removal is often the first step to a considered restoration.

What we do, and don't, recommend for thinning hair.
Hair Loss Hub

What we do, and don't, recommend for thinning hair.

Bespoke programmes are not all created equal. Twenty-five years of practice has taught us which treatments deliver real, lasting results.

PMU laser removal: when it is the right call, and when it is not.
Laser

PMU laser removal: when it is the right call, and when it is not.

PMU laser removal is a specialist reset, not a general laser service. Used well, it makes a beautiful new restoration possible. Used badly, it damages the canvas everything else is trying to work on.

Hand-drawn brows. The case for restraint.
Restoration

Hand-drawn brows. The case for restraint.

The most natural-looking brow restoration is, almost always, the most considered.